Showing posts with label Florence Kamel. Show all posts
Showing posts with label Florence Kamel. Show all posts

Wednesday, 19 April 2017

PNG bilum travels over time and space: As a cultural material from Goroka to a modern fashionable item in New York.

by MONICA ORBE - www.pri.org (edited)

ON a sun-drenched day, you often spot women sitting under a tree for shade or perched against a grass hut, twisting plant fibers into yarn, weaving the yarn into a textile and making a carrying bag called a bilum.
A PNG girl wearing a bilum dress. Image: Mono Meri Enga / 2017. 

From the time that a young Papua New Guinean girl is old enough to remember, bilum bags are part of her life. She grows up seeing her foremothers weave them, wear them with a strap across their foreheads and even be married off with them. Traditionally made of plant fibers and other natural materials, such as feathers and fur, bilum bags show a girl’s social standing, where she came from and her marital state.

Bilum as a bride price
When marriages are arranged in Papua New Guinea, the husband and his family send a bilum bag as part of the “bride price.” After the exchange is made and the marriage is finalized, the girl slings the strap of the bag across her forehead and uses the bag to carry things, like food, on her back. The bilum notifies everyone that she is married.

Isolated Goroka has recently felt the impact of westernization. In the last five to 10 years, the Internet, cell phones and television have slowly changed the culture. Jaukae and other women say men are now more likely to abandon their wives and children for a modern life, often with a younger woman.
Two PNG girls in bilum dress. Image: Lovelyn Howard / 2017.
After this happened to Jaukae, she felt lost trying to support her five children. She found comfort in going back to tradition and weaving bilum cloth. But instead of making it into a bag, with all its marriage symbolism, she sewed it into a dress and wore it in town.
The 30-year-old single mother remembers the shocked reaction. “Everybody would say ‘Look at that! Is she all right? A bilum is something we carry our food in. Who is she to wear that?’” she says. “So I was really breaking through customary beliefs.”

Bilum becomes a business
News travels fast in small towns like Goroka. As people spread word of Jaukae's dress and other bilum creations, she became known as bilum meri, the bilum woman. Soon, she started to receive orders.
By showing the women of Goroka that bilum need not be limited by the confines of marriage, she unintentionally taught them that they need not be either.

A Papua New Guinean girl wears a wool bilum bag over her shoulder.
A girl in her bilum dress outfit. Image: Mono Meri Enga / 2017. 
Now, more and more women are starting to wear bilum bags, but over their shoulders, challenging the symbolism of bilum as a marriage bond.
In the past, “bilum” almost exclusively referred to the bag worn on a woman’s head. Largely due to Jaukae's unwitting act of rebellion, bilum has now come to mean the cloth used to make the bags.

Jaukae sells bilum dresses, hats and scarves in a variety of colors, patterns and materials, depending on the tastes and finances of the buyer. Many single women are customers, and some clients are abroad. How she got to this point explains that day in New York at a fashion show in 2014 when her cloth made it down the runway.
At first, she says, “it was really hard work trying to break down people to understand that bilum can be something different.” She needed a loan to build her business and to bring in other women to help her weave. “So I invited Pacific Islands Trade and Investment [a government business development agency] and said, ‘Come along. I am hosting a bilum festival.’”

She planned her festival just before a popular market event called the Goroka Show, so tourists would be in town with time on their hands. Jaukae saw it as an opportunity for single mothers, like herself, to sell their work.
PNG girls with their different bilums. Image: Lizzy Rylez Kela / 2017. 
The Bilum Festival was such a success with tourists and locals that it is now celebrated annually, she says. “When the tourists and guests come into Goroka town for the show, at least they come to my festival and then they buy bilums from my mothers [the weavers].” 

Competitors expand the market
While Jaukae focuses on a growing foreign clientele, other weavers have focused on modernizing bilum making for the local market. Dorothy Ketau heard Jaukae speak at a women’s empowerment event and, as a mother without a partner, wanted more control over her life, too.
A 'big shot' bilum design. Image: Bianca Barry / 2017.
To create a lower-priced bilum to sell locally, Ketau decided to use a machine, instead of her hands, to twist the yarn. That cut spinning time in half. She also works with less expensive, synthetically dyed wool — a material Jaukae wouldn’t dare use.
Ketau now also has a group of single mothers working for her. Each weaver can churn out a bilum bag in a week or so. Ketau sells a no-frills version of the traditional one used for bride price at just 100 Kina. One Kina in Papua New Guinea buys a pineapple at the market or a round trip bus ride into town. It's about $37.
Ketau spends about 10 Kina on supplies per item. “So if [the clients] are paying me 100 Kina for a bilum, I pay [the weavers] 40 kina,” explains the new business woman. She says she earns more than 500 Kina a month.
She is finding life as a single mother easier than ever before. “When I was working, I was still weaving, too,” she says, “but the type of money I make right now is far better than ... being employed.”
A PNG girl in a bilum dress with Simbu Provincial flag colours.
 Image: Image: Emily Andrias Aisa / 2017.
Ketau says she sees an uptick in sales prior to the wedding season. “When it comes to an occasion of bride price,” she says, “we make a lot of money. It is really valued in our society, in our community especially. Any bride price that is done can’t go without bilums.”
Ketau is making a living off a traditional way of life that has eluded her. Like Juakae, Ketau has seen an impact on the lives of the women who work tirelessly to make mass-produced bilums for her.
“I would like to take it to the next level where I can come back to help the weavers, ‘cause I have seen how they have struggled, too. All of the weavers tend to be ... single mothers, defectors [divorced women,] separated, all this. I think I can use this bilum to bring some help back to these mothers.”
Recently, Ketau was asked to make 5000 bilums to be given as gifts at the South Pacific Games (Papua New Guinea’s local version of the Olympics.) She has also been chosen to showcase her bilums at next year’s Bilum Festival and has registered as a bilum maker with the National Cultural Commission in its effort to preserve the culture and art of bilum making.

The future of bilum
Jaukae, though, has grander ambitions for bilum. She wants to bring it, and her business, to the world.
A girl in traditional attire with bilum products of bra and hand-band.
 Image: Ałphã Quĕĕñ Hålē / 2017. 
In September, 2014, she participated in the LDNY (London-New York) Festival. Held at the United Nations’ headquarters in New York, the festival featured a fashion show and luncheon, aimed at empowering and inspiring up and coming female designers.
The experience opened her eyes to how far she had come, and how much further she still had to go. “Everybody knew where they were going and who were the buyers there,” she recalls. “There were women with money. They had factories and they had places where women work.”

“Everybody was talking about their products ... at least they were given times to talk about their products. And I was lost, I didn’t know what to say.”
Fashion students from Parson’s School of Design and the London College of Fashion were charged with selecting one of the international designers and creating an item of clothing from the designer’s material for the fashion show.

Once again, Florence found herself in the position of having to justify bilum as something more than a quaint tradition. Students would come up to her perplexed by the new fabric, inquisitively stammering, “How am I going to…?” She would then explain how it could be used in designs and they would politely retort, “Oh ... okay,” and move on to the next designer.
A PNG girl eating corn and her bilum. Image: Wandařïï Kimberly / 2017. 
She feared that “nobody would want to work with bilum, because everybody was confused.” But one lone student from the London College of Fashion came up to her and said she would like to make a hoodie of bilum.

“When my bilum came down [the runway,] I was like ‘That’s my bilum.’ I was completely lost. I just sat there and tears were coming down.”
It was the culmination of one dream and the start of a new one. “I want a huge market. I want to export more, like home wear [casual wear] fashion. Fashion from the ethnic side,” she says.
A member of Parliament Hon Sam Basil with a bilum dress on campaign rally.
 Image: PANGU Party / 2017.
From single mother — and now grandmother — trying to make money for her kids through a traditional craft, Jaukae now sells her custom work to clientele in Australia and is getting comfortable with the label of international designer.
“[Bilum] has changed my life greatly.”
PNG colour bilum. Image: Jmaio Diana / 2017.

Monday, 27 March 2017

Through only one woman, Florence Jaukae Kamel, the PNG bilum as turned into a fashion industry

Extracted from Pacific Women in Business (http://pacificwomeninbusiness.com.au)

For thousands of years, the art of weaving bilum – a bag made from dried fibre extracted from tree bark, animal fur, sisal or vine – has been passed down from one generation of Papua New Guinean women to the next. For these women bilum has always been part of their cultural heritage, creative identity and way of life.
For more than 12 years, Florence Jaukae Kamel has worked as an artist and designer, producing original works of bilum. For Florence, the tradition she learnt from her grandmother has always been part of her identity as a Papua New Guinean woman. As an artist, her inspiration has come from nature and her interest in fashion.
“I like dressing up and wanted to wear something that was different to what I was seeing on the streets of Goroka,” Florence said.
Initially she started attracting attention for her unique designs inspired by the colours and patterns of the carpet snake and Christmas beetle. But what really put her on the map of the international art world was her bold foray into making fashion garments from bilum.
“Making bilum into something wearable was creatively exciting for me and I’m very proud to see the women of PNG wearing bilum outfits,” said Florence.
It also became a great opportunity for personal and economic success. Florence’s designs were soon commissioned for high-profile events including charity fashion parades for the Red Cross and Salvation Army and the uniforms for PNG’s team at the 2006 Commonwealth Games.

As her own business, Jaukae Bilum Products, flourished, Florence wanted to share that success with less fortunate women in her community, and in 2003 established the Goroka Bilum Weavers Cooperative. Now supporting more than 50 female artisans, the Cooperative not only provides a source of income to supplement the seasonal cash crops many of the women rely on, but also much-needed medical and social support.
“Many of the women in our cooperative are HIV positive, homeless and/ or single mothers who really need support,” said Florence.
The mission of the cooperative aligned strongly with Florence’s work as a political and social activist campaigning for women’s rights. As one of the few women in PNG to be elected as a Local Level Government Councilor in 2002, Florence has worked hard to aid and assist mothers, and women in general, to earn an income for themselves.
“As a women’s leader in a male-dominated arena I have advocated strongly to reduce poverty, empower women, promote gender equity and stop violence against women. Through bilum I feel that I making a difference by helping women support themselves,” she said.

After appealing to the PNG Government for support in helping her find new markets for bilum – particularly in lucrative international markets – Florence conceived the idea for an international Bilum Festival.
With the aim to raise the profile amongst global audiences and generate sales for PNG’s bilum artists, the first inaugural Goroka Bilum Festival was held in 2009 in the week preceeding the Goroka Show to attract the attention of tourists attending one of the world’s largest tribal gatherings.

With the support of Pacific Islands Trade & Invest (PT&I), the event has grown from strength-to-strength and is internationally recognized as an important celebration of enduring indigenous artisanship. “Our main problem has always been marketing our products,” said Florence.
Through the support of PT&I’s Creative Arts program, PNG’s bilum industry has transformed into economic success for Highland communities. PT&I Sydney saw the opportunity for bilum to be positioned in international markets as a high-end woven product and has worked tirelessly to provide financial, marketing and technical support, event management expertise and business linkages between artisans in PNG and international buyers.
“By investing resources in the creative arts sector, we are helping to place a commercial value on the traditional knowledge and cultural expressions of Pacific Islands communities such as PNG’s bilum weavers,” said Creative Arts Manager at PT&I’s Sydney Office, Ruth Choulai.

The provision of technical support, capacity building and training has also enabled the female artisans to embrace technology in a way that has reduced the time taken to produce each garment – and produce it to standards that appeal to export markets.
“Although there’s interest in our product at an international level, we still need to educate the market and get our product right so that it blends to their liking. By working with PT&I we have been promoted to markets in Australia, New Zealand, Europe and the United States that we would never have otherwise been exposed to,” said Florence.
The works of Goroka Bilum Weavers Cooperative are now on the walls of leading international galleries including the Australian National Museum in Sydney and the Gallery of Modern Art (GOMA) in Brisbane; and artists from the Cooperative have travelled as far as London and New York to mentor design students in their craft.

Lasses in bilum wear. Photo courtesy of Lovelyn Howard / March, 2017.

Beauty contestants in bilum wear. Image Credit: from Google, 2017.

Florence (right) with lassess in bilum wear. Image Credit: from Google, 2017.

Girls in bilum wear. Image Credit: from Google, 2017.

Florence (second from left) with girls in bilum wear. Image Credit: from Google, 2017.

A girl in bilum wear. Image Credit: Melanesian Way blog, 2017.

A mother and her daughter in bilum wear. Image Credit: Melanesian Way blog, 2017.

A girl in bilum wear. Image Credit: Facebook, 2017.

Emily Andrias on her Grade 12 graduation day she took on the bilum wear in 2016 at Anglimb Secondary School in Jiwaka Province. Photograph courtesy of Emily Andrias Aisa / March, 2017.

Emily in 2016 with her little aunty.
Image courtesy of Emily Andrias Aisa / March, 2017.

DWU students in bilum wear made by Jaukae Bilum Products in Madang. Image Credit: PNG Loop, 2017.

Simbu Provincial flag bilum wears. Photograph courtesy of Madfox Apo / March, 2017.

A lass with a baby in bilum wear. Photograph courtesy of Madfox Apo / March, 2017.


Girls in bilum wear for the graduation. Photograph courtesy of Marielisha Ilai / March, 2017.

Simbu Provincial flag bilum wear. Image courtesy of Madfox Apo / March, 2017.

Two girls in bilum wear in preparation for their graduation day. Image Credit: Dorothy Ketan Dodomo / March, 2017.